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News and Media Winners

Best Billboard

I Save Lives Every Day

Posted 9/17/2008

Driving across the Orleans Street bridge on Route 40 takes drivers between the city's two prison complexes, reminders that Baltimore tries to be a tough-on-crime town. That message was emphasized earlier this summer for westbounders, who were greeted by a billboard of a larger-than-life Baltimore Police Department officer saying, "I Save Lives Every Day. What Do You Do? Join the Fight Against Crime." The billboard has since been replaced, but the local constabulary's appeal to would-be hires lives on as the prominently featured motto on the police department's home page ( The hard-ass image belittles a whole host of other worthy professions while directly contradicting the tragic truth that BPD has shot dead 12 people so far this year. That fact, more than any billboard or motto, sends a broad message that the BPD means business.

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Other Awards for Best Billboard:

Mr. Boh proposing to the Utz Girl, 9/19/2007

BRT Laboratories DNA testing, 9/22/2004

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