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Best Billboard

BRT Laboratories DNA testing

Uli Loskot

Orleans Street westbound, near the I-83 bridge

Posted 9/22/2004

We understand that some things are harder to sell than others. To convince people to doubt their childrenís parentage, for instance, requires a skilled advertising campaign. Surely no one understands this better than BRT Laboratories. On westbound 40 in East Baltimore stands BRTís latest billboard, an enormous rendition of the sexy beach scene in From Here to Eternity, this time starring jaundiced-looking cartoon characters pawing at each other while rolling around in the surf. The image is paired with the nonsensical slogan from here to paternity.

Itís brilliant advertising. Why? Because youíll stare at this damn thing for 10 minutes trying to come to grips with the fact that someone put this into the world, and in that time it will be burned into your brain forever. And the next time you find yourself gazing at your son thinking, I donít know, my hair was never that particular shade of brown, youíll remember who to turn to.

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Other Awards for Best Billboard:

I Save Lives Every Day, 9/17/2008

Mr. Boh proposing to the Utz Girl, 9/19/2007

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