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The Bravery


The Bravery: The Bravery

Label:Island
Format:Album
Media:Cassette
Release Date:2005
Genre:Rock/Pop

By J. Bowers | Posted 4/6/2005

It’s unfortunate, but if you’ve heard the Bravery’s ubiquitous throwback club throbbers “An Honest Mistake” and “Unconditional,” you’ve already heard the best that New York’s latest entry in the Factory Records revivalist sweepstakes (see also: the Killers, Interpol, Bloc Party, and local Two if by Sea) has to offer. Sure, it does the angular cat-scratch guitar hook thing pretty well, and it has thrown in some convincing Bono/Robert Smith/
Morrissey yelps, moans, and croons for good measure, and really, when you get right down to it, it’s aping the ’80s dance sound more convincingly than every other band playing this game. True, the two aforementioned songs are glittering, lip-gloss-stained slabs of super-accessible, hipster-friendly dance candy. But The Bravery makes you realize that it’s probably time for bands to put away the skinny ties already. Singer/eyeliner model Sam Endicott’s lyrics never quite live up to the pathos of his idols, and while he tries to be charmingly oblique, he’s just plain ridiculous. (“You put the art in retarted,” sic.) The rhythm section can’t play anything other than a dance beat, the guitars sound overprocessed and plastic, and it’s a shame that Supergrass already took the title In It for the Money, because that’s what we’ve got here, kids.

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