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By Tom Chalkley | Posted 1/24/2001

Of course, The Sun has routinely crashed the business/editorial firewall on behalf of the Baltimore Ravens. As one who just doesn't care about football one way or the other, I had hoped to recuse myself from the entire topic lest I seem disloyal, a snob, a killjoy. On Jan. 17, Sun TV writer David Folkenflik saved me a lot of trouble by tweaking local TV news programs for their egregious indulgence in Ravens mania. Somebody had to do it, but I really didn't want to have to watch all that crap on TV in order to write about it.The piece begged a question that Folkenflik delicately answered: "It should be noted," he wrote, "that The Sun flew the colors too. . . . The Ravens name and logo is now appearing on the flag in the corner [of the front page]. . . . Publisher Michael E. Waller asked the newsroom to devise something 'symbolic and tasteful' to mark the occasion."

It should be noted indeed. That said, a logo in the corner I can handle. What gets me is the big fat Ravens logo repeatedly running smack in the middle of the front page, over rah-rah headlines big enough for an alien invasion or the second coming. I grumbled about this front-page advertising to my wife, who simply said, "It sells papers."

She's right. The people want their Ravens--even more than they want their megamall.

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